Question 1

What is AEO and GEO?

Accepted Answer

AEO (answer engine optimization) and GEO (generative engine optimization) are two names for the same practice: getting your brand into the answers AI gives on ChatGPT, Gemini, Perplexity and other platforms. SEO ranks links. Here, being mentioned matters, and how you are mentioned matters more. Gartner forecast that traditional search volume would fall 25% by 2026 as AI chatbots take share. AEO and GEO are how you stay visible.

Question 2

Why does AI search matter, and how is it different from Google Search?

Accepted Answer

Google ranks pages and sends clicks. AI search combines sources into one direct answer, often with no click at all. Pew Research found people clicked a result in 8% of visits when Google showed an AI summary, against 15% without one. Similarweb found zero-click news searches on Google rose from 56% to 69% between May 2024 and May 2025. What earns a place in an AI answer is different from classic SEO: specific, provable claims that AI can repeat. That is what we measure.

Question 3

How is Moatlight different from other GEO and AEO tools?

Accepted Answer

Most tools start from your keywords and give you a dashboard of mentions. We start from your buyers’ problems: the real questions they ask AI. We show who AI actually names instead of you, with the exact questions, the real answers and the pages it trusts. Then we show what makes you different, give you a ranked plan, and compare each run with the last. Your first report is ready in about two minutes, with no credit card.

Question 4

What does Moatlight do?

Accepted Answer

We take the questions your buyers ask AI and run them through ChatGPT, Gemini, Claude and Perplexity, about 50 answers in about two minutes. You see who AI names instead of you, which pages it trusts, and how it describes your business. Then you get a ranked plan of moves, each with the reason, the page to change and the time it takes. After 30 days we re-run it and show what moved.

Question 5

How do you measure it?

Accepted Answer

For each buyer question we ask each engine five times and count how often you are named. You see the exact questions, the real answers and the raw counts, so every number is one you can check.

Question 6

Which AI tools do you cover?

Accepted Answer

Your first report covers ChatGPT, Gemini, Claude and Perplexity, each shown on its own. Google AI Overviews and other engines are coming in the Pro packages.

Question 7

Do you write or publish content for me?

Accepted Answer

Your free report turns every finding into a clear move: what to change, where, why and how long it takes. You act on it with your own facts and voice. Pro packages are coming soon and take on the work: pages and briefs drafted from your verified claims, published to your site with your approval, refreshed on a schedule, and re-run every month to show what moved.

Question 8

Isn't GEO a distraction?

Accepted Answer

Partly, and we say so. In one 100-site study AI tools sent under 1% of the traffic Google Organic did, and Google drove most conversions; ChatGPT visitors converted better where conversions were tracked, but another study found the opposite, and ChatGPT referrals have fallen since August 2025. We do not promise traffic or leads. We show which buyer questions AI answers with a competitor, so you know what to publish, and what changed since the last run. If your site does not track conversions, start there: the report shows whether we can see AI visitors on your site.

Question 9

When will I see results?

Accepted Answer

We cannot give a date, and nobody can honestly promise one. AI search works like a brand channel, so the report shows where you are now: are you readable, cited, named, recommended. The day-30 re-run shows what moved since the last run: named in more answers, your new pages cited, rivals slipping on the questions you work on. Small changes are labelled "no clear change".

Question 10

What is the unique score?

Accepted Answer

When brands look alike, AI picks the best known. The unique score shows how specific, provable and different your claims look to AI next to the brands it names today. Each point links to the exact claim and the proof that would raise it, so you know what makes you the pick.

Question 11

How long does it take, and what does it cost?

Accepted Answer

About two minutes, and the report is free. Run a new one for each site every 30 days.

Question 12

Can I fix what you got wrong about my business?

Accepted Answer

Yes. Before the run you can edit your profile, your competitors, your claims and your buyer questions. We spend nothing until you confirm them.

Question 13

Who can see my report?

Accepted Answer

Only you, unless you share the link. Aggregated, non-identifying results may be used in our research on what predicts AI recommendations. You can opt out in settings.

Beat bigger competitors in AI answers

From a buyer question to a plan, in three steps.

Paste your website

We ask AI for you

See how to become the better choice

See who AI shortlists instead of you.

Mentions

Named in answers

Who AI names

Where you stand today

Be the brand AI picks for what you do best.

Frequently asked questions