Sampled via API fromChatGPTGoogle AI OverviewEach engine is shown on its own.
Demo with sample data
How many of your key claims each AI mentions when describing you.
ChatGPT
4 of 4 claims
repeated at least once in its descriptions
Google AI Overview
1 of 4 claims
repeated at least once in its descriptions
What your site says, next to how each AI describes you.
Independent roastery in Leeds selling small-batch beans and coffee subscriptions by post.
ChatGPT · 3 of 3 descriptions came back
Fernhill Coffee Roasters is a specialty coffee roaster.
Google AI Overview · 3 of 3 descriptions came back
Fernhill Coffee Roasters is a specialty coffee roaster.
Does AI repeat what sets you apart? Open a row to see what each AI said.
“Roasted every Tuesday and posted the same day, so beans reach you within five days of roasting.”
2 of 6“Roasted every Tuesday and posted the same day, so beans reach you within five days of roasting.”
“Direct trade with 6 farms in Colombia, Ethiopia and Guatemala.”
3 of 6“Direct trade with 6 farms in Colombia, Ethiopia and Guatemala.”
“Direct trade with 6 farms in Colombia, Ethiopia and Guatemala.”
“Pause, skip or cancel your subscription in one click.”
1 of 6“Pause, skip or cancel your subscription in one click.”
“The best coffee you will ever taste.”
1 of 6“The best coffee you will ever taste.”
Each dot is one description; filled means the claim was repeated. Matching is by key words and numbers, so a heavily reworded claim may show as not repeated.
ChatGPT · “What is Fernhill Coffee Roasters (fernhill-coffee.test) and who is it for?”
Fernhill Coffee Roasters is a specialty coffee roaster. Roasted every Tuesday and posted the same day, so beans reach you within five days of roasting. Direct trade with 6 farms in Colombia, Ethiopia and Guatemala. It is aimed at home coffee drinkers in the UK who want fresh beans delivered.
ChatGPT · “Tell me about Fernhill Coffee Roasters (fernhill-coffee.test). What do they offer and who should use them?”
Fernhill Coffee Roasters is a specialty coffee roaster. It offers single-origin beans, monthly coffee subscription and office coffee supply. Direct trade with 6 farms in Colombia, Ethiopia and Guatemala. It is aimed at home coffee drinkers in the UK who want fresh beans delivered.
ChatGPT · “Who is Fernhill Coffee Roasters (fernhill-coffee.test) for, and what do they do?”
Fernhill Coffee Roasters is a specialty coffee roaster. It offers single-origin beans, monthly coffee subscription and office coffee supply. Roasted every Tuesday and posted the same day, so beans reach you within five days of roasting. Pause, skip or cancel your subscription in one click. The best coffee you will ever taste. It is aimed at home coffee drinkers in the UK who want fresh beans delivered.
Google AI Overview · “What is Fernhill Coffee Roasters (fernhill-coffee.test) and who is it for?”
Fernhill Coffee Roasters is a specialty coffee roaster. It offers single-origin beans, monthly coffee subscription and office coffee supply. It is aimed at home coffee drinkers in the UK who want fresh beans delivered. It is headquartered in London.
Google AI Overview · “Tell me about Fernhill Coffee Roasters (fernhill-coffee.test). What do they offer and who should use them?”
Fernhill Coffee Roasters is a specialty coffee roaster. It offers single-origin beans, monthly coffee subscription and office coffee supply. It is aimed at home coffee drinkers in the UK who want fresh beans delivered. It is headquartered in London.
Google AI Overview · “Who is Fernhill Coffee Roasters (fernhill-coffee.test) for, and what do they do?”
Fernhill Coffee Roasters is a specialty coffee roaster. It offers single-origin beans, monthly coffee subscription and office coffee supply. Direct trade with 6 farms in Colombia, Ethiopia and Guatemala. It is aimed at home coffee drinkers in the UK who want fresh beans delivered. It is mostly used by large enterprise teams.
Highlighted sentences add something your site does not say. Check them: they may be true, outdated or wrong.
50/ 100
Defined
Weakest part: Open ground (0). Whether a claim answers a buyer question that no single brand dominates.
How concrete your claims are: numbers, names, scope, things a third party can check.
How different your claims are from the nearest claim on each competitor's site.
Rough proxy: how many outside sites AI cites in answers that name you. Not a claim-by-claim check yet.
Whether a claim answers a buyer question that no single brand dominates.
Preview, a hypothesis we are still validating. Three of the four parts are measured fully; Backed by others is a rough proxy. The range covers judge disagreement and answer sampling only.
Each claim from your site gets four scores from 0 to 100, and the claim's score combines them. Your Positioning score is the claim scores of your three strongest claims, weighted 50%, 30% and 20%. A weak score in any one of the four pulls a claim down, because they are multiplied, not added.
AI repeats is separate: how often the engines repeat a claim when they describe you or answer a neutral question that names you. Positioning gap is Positioning score minus AI repeats: claims that exist on your site and that AI does not say yet. Whether you were named at all is counted in the sections above and is never part of the Positioning score.
What the range covers. Each judgment is made three times and the answers are resampled; the range is the 10th to the 90th percentile of the results. It covers disagreement between judge runs and chance in which answers came back. It does not tell you whether the judges are right (we check that against hand-labelled examples) or how a different day or model would score.
Limits. Competitor claims come from their public homepage and one more page, read once. A competitor whose site we could not read is left out, not guessed. The weights and cut-offs are starting values that we will calibrate on real reports, and we are still testing whether a higher Positioning score goes with being repeated more by AI. This is a hypothesis, not a rating of your company.
Weights edge-weights-0.1.
“Direct trade with 6 farms in Colombia, Ethiopia and Guatemala.”Hidden gem
Counts toward your Positioning score · fernhill-coffee.test · claim score 54
“Roasted every Tuesday and posted the same day, so beans reach you within five days of roasting.”Moat
Counts toward your Positioning score · fernhill-coffee.test · claim score 48
“Pause, skip or cancel your subscription in one click.”Hidden gem
Counts toward your Positioning score · fernhill-coffee.test · claim score 43
“The best coffee you will ever taste.”Invisible
Not among your three strongest, so it does not move the score · fernhill-coffee.test · claim score 26
Positioning score (lite) is read from homepage text only and can be wrong. It is not a rating of the company. It uses Specific and Different only; competitors have no Backed by others or AI repeats here. Shown to you only.
ChatGPT
Google AI Overview